THE BABY COLLECTION
First-week wonders
We can't help with the sleepless nights and the nappy changing, but we can make sure your little one's wardrobe
is filled to the brim with the latest styles, right from day one.
Shop All Baby
Hello sunshine
Start the day right with comfy tops and super-stretchy leggings, designed in a rainbow of joyful colours that'll have them smiling till bedtime.
Shop daytime essentials
Shop dresses Shop sets & outfits Shop rompers & dungarees Shop hats & sandals
Time to dream
Let them drift off for a long night's rest, wrapped in supersoft cotton sleepsuits featuring integrated feet and fold-over scratch mitts.
Shop night-time essentials
Shop zipped sleepsuits Shop 100% cotton Shop Sleepbags
Shop Blankets
Room to grow
Explore everyday essentials for baby boys and girls, with sizes for their first days and their first years.
Shop first sizing Shop younger boys 3mths-7yrs Shop younger girls 3mths-7yrs
Shop older boys 3yrs-16yrs Shop older girls 3yrs-16years
First steps
From mini trainers to animal-print pumps, dress them from the feet up with our collection of baby shoes.
Shop first shoes
Discover a range of clever features designed to protect little toes, including breathable fabrics and flexible soles.
Shop pram shoes Shop first walkers Shop little luxe
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